- Aug 08, 2021
- in News
Why shop Radience Market?
Radience Market was established in the winter of 2019 after I got fed up with searching the internet for authentic *and* affordable African fashions and accessories. I found different businesses that sold African fashions but I still wasn't satisfied. As a New York native, I had no problem driving or catching a train uptown to Harlem to buy from various street vendors. But my husband and I moved out of state in 2018 so the internet was the next best thing.
During that same time, I was also in the process of planning my traditional marriage in Nigeria and then it dawned on me. "What if I could create a platform for local African vendors to sell their products in the US?" After brainstorming with my husband about how it could work, I began to build the online marketplace and spread the word.
I was able to connect with some local vendors prior to my trip to Nigeria and I established a solid, local point of contact (shoutout to my Sis-in-Law). Within our first 2 weeks of launching, we got our first sale (shoutout to my college roommate)!
Now that you've read about our brief history, let me give you 3 reasons why you should shop Radience Market! For starters, your endless search for authentic and affordable Afrocentric items is OVER! We showcase a large selection of women's fashions, hair extensions, sandals, jewelry, home decor and more! All of which are handmade by our talented vendors in Kenya, Ghana and Nigeria. You can even get a customized outfit made for you or your loved ones! How cool is that?
Secondly, each purchase made on Radience Market supports our vendors and their families in becoming financially stable. In many countries like Nigeria, jobs are extremely hard to find and local economies are even worse. Our mission is to not only provide you with great quality Afrocentric items but also to establish a platform for local Africans to build their business and financially thrive.
Last and certainly not least, we are proudly Black owned! Over the last decade, we've seen a huge increase in support of Black owned businesses and rightfully so. We believe it is extremely important for us to have ownership in the marketplace, support each other and operate in excellence at all times to attract people of all races!
Radience Market is a little over 2 years old with plenty of time and space to grow and get better. But our core mission and values will always remain the same!